For most local businesses, the Google Business Profile is the real front door. People see it before they ever see your website, and it takes an afternoon to get right.
Get the basics exactly right
- Choose the most specific primary category, then add every honest secondary one.
- Use your real business name, with no keywords stuffed in.
- Match your name, address and phone number to your website character for character.
- Set accurate hours, including holidays.
Then give it signals of life
Profiles that look alive rank and convert better. Add real photos of your work and team, post an update every week or two, and fill in the services and products sections with plain descriptions.
Reviewsare the loudest signal. Ask every happy customer, and reply to every review.
Answer questions before they are asked
Use the questions section and your service descriptions to cover price ranges, service areas and how booking works. Fewer unanswered questions means fewer lost calls.
“A complete profile is not a trick. It is simply the most helpful version of your business.
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