Few decisions waste more money than redesigning a site that only needed a few fixes, or patching one that truly needs rebuilding. Here is a simple way to tell them apart.
Signs you need a fix, not a rebuild
- The structure is sound but the message is unclear.
- Pages load slowly because of images or plugins.
- People reach the site but do not take the next step.
Signs you need a rebuild
- It cannot be edited without a developer.
- It is not usable on a phone.
- The platform is outdated or insecure.
- The brand has changed and the site no longer matches it.
Data firstlook at traffic, conversion and speed before you decide anything.
A middle path often wins
Rework the highest-traffic pages and the main call to action first. If the results are strong, extend the same approach site-wide. You learn as you go and keep the risk low.
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