Speed is the one improvement every visitor feels and nobody compliments. They just stay, or they do not.
The usual suspects
- Huge images served at full size to small screens.
- Too many scripts loaded before the page is usable.
- Fonts that block text from appearing.
- Cheap hosting far away from your customers.
Every secof extra load time gives mobile visitors another reason to leave.
Fix in this order
Compress and resize images first, it is the biggest win for the least effort. Then defer non-essential scripts, then tidy fonts, then look at hosting and caching.
“Fast sites feel trustworthy. Slow ones feel like a risk.
Re-test after each change on a real phone, not just a desktop with fibre. That is where your customers actually are.
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